HEAL LUV;
MAKE SURE YOU HEAL LUV
Logo Design & Apparel Design
Objective: Objective: The Heal Luv logo project visually embodies Juice Lord’s apparel campaign, which aims to inspire resilience, healing, and self-care. The design must be impactful, versatile for apparel, and resonate with a diverse audience while reinforcing the brand’s uplifting message.
Approach: The Heal Luv script is soft and inviting, while Make Sure You Heal Luv features bold, stretched type, symbolizing transformation. A broken heart with a bandage reinforces the theme of healing. Gender-neutral and adaptable for various apparel, ensuring broad appeal and impact.
Results: The designs balance emotional depth with wearability. The script logo offers a timeless feel, while the distorted text version adds expressive energy—together, they create a cohesive, empowering brand identity.
